In this article, I’ll go over some things that you shouldn’t do while promoting your Rap music on YouTube.
1. Do not buy YouTube views/likes/subscribers/comments.
While it may seem enticing to buy views for your videos, this will only hurt you. Views no longer have the same importance as they once did. Nowadays, it’s all about watch time, so if you buy 100000 views for a video, but they only have 5 seconds of watch time, you pretty much ruined that video. That video will probably never rank for anything ever again. Even if you buy views with high retention, the YouTube algorithms are smart enough to figure it out. Also, if you buy views, you risk getting your channel banned.
And if you buy subscribers, that won’t help you either, because they are inactive. They are either fake accounts or they just don’t care about you or your music. Sub for sub also doesn’t work, it only brings subscribers that are not interested in watching any of your videos and will never listen to any of your songs. Subscriber numbers can be easily manipulated, that’s why YouTube doesn’t give your subscriber number that much importance. That’s why buying subscribers and doing sub for sub doesn’t help. Like I said, it’s all about watch time on YouTube. Also, having 100 subscribers that care about your music is much better than having 1 million inactive subscribers.
2. Avoid spamming.
Do not spam the comment section with promotional messages and do not spam other users with messages promoting your music. Too often I see rappers trying to promote themselves in the comments. Most of the time they sound like they’re begging. That’s just unprofessional. Also, I rarely check out their music. However, there is a way comments can be used to promote yourself. You need to start a conversation about your music in the comments. This can work. I’ve personally checked out a couple of rappers that managed to do this in the comments. It’s all about sparking curiosity. However, you might be setting some high expectations here, and if you don’t deliver on those expectations, those people aren’t going to stick around to listen to your music.
3. Do not upload copyrighted content.
This is the fastest way to get your channel banned. Do not upload some major artist’s song or instrumental to your channel. At the very least, you will get a copyright claim on that upload, which means you won’t be able to monetize that video, so you will not be able to earn any money from that video. At worst, you could get a copyright strike, which brings some additional penalties (like not being able to monetize any video on your channel). If you get three copyright strikes, your channel will get banned.
If you do freestyles to instrumentals from major artists and you want to upload them to YouTube, you have to be careful.
4. Do not put up any music with less than studio quality.
Quality is essential. If your songs aren’t at studio quality, you will just look unprofessional and nobody will listen to your songs. Ask yourself this: who is going to listen to your music if the music is distorted, and it just makes your ears bleed? Would you listen to some other rapper that you never heard about if his music is all distorted? Don’t ignore video quality. Your uploads should be at least at 720p quality.
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